Circana, formerly IRI and The NPD Group, is at Cosmoprof North America—speaking about beauty's resilience. 

The company states, "As the top performer across all general merchandise and CPG industries, beauty has demonstrated resilience in the face of stormy economic conditions and established deeply rooted consumer connections."

Leveraging the industry’s first and only comprehensive view of actual sales and consumer behaviors across both the prestige and mass beauty markets, Circana’s Larissa Jensen presented “The Complete View of the Beauty Consumer and Industry Trends” at the show. (Jensen is also a member of Beauty Packaging's advisory board.)

The presentation reveals actionable opportunities for the industry, the differences and commonalities that exist between categories and markets, ways to adapt to change in a complex macro environment, and how to harness the power of emotion to drive resiliency for the industry.

Stay tuned for our coverage of the session—and a full report form the show.